This guide is for European print providers who already excel at brochures and leaflets but want to grow with higher-value commercial printing services: short runs, personalisation, and secure work – without adding chaos to their day.

Market signals in 2025 tend to back that move: global market research and advisory firm for the digital imaging and print industry Keypoint Intelligence reports continuing growth for digital production print in Western Europe through 2029 as buyers demand shorter, more targeted jobs and faster turnaround.

Consulting firm Smithers also projects a 54.3% rise in digitally printed output over the next decade, driven by advances in inkjet printers and shifting buying patterns across commercial printing. As trade coverage notes, the newest production inkjet platforms are broadening what printing services can profitably deliver day-to-day.

If you are rethinking how to add services to your offer without adding complexity, you’ve come to the right place. We’ll cover how to navigate into bringing new offerings, package services buyers recognise, and how to market new services for your commercial printing activity.

Turn “urgent” into a reliable service

Short, frequent jobs are the heartbeat of modern commercial printing services, yet they can drain margin when handled ad hoc. Position a clear on-demand top-up offer that guarantees predictable cut-offs and next-day or two-day dispatch for quantities in the hundreds or low thousands.

With inkjet printers, you avoid heat-heavy fusing steps, so you can switch versions quickly and hit consistent colour without juggling multiple technologies. That combination makes commercial printing more predictable for customers and more profitable for you. The growth forecasts for digital and production inkjet align closely with this workload: smaller batches, more often, and with tighter SLAs.

The type of growth Kyocera’s TASKalfa Pro 15000c has been designed for. This cut-sheet production inkjet device has been designed for uptime and consistent output. A particularly useful perk when your printing services promise dependable turnarounds on fast-moving jobs.

Personalised mail and customer communications: make variable data printing routine

Personalisation is no longer special in commercial printing. Buyers now expect campaign-ready, data-driven output as part of everyday printing services, not an occasional add-on.

Package a personalised communications service that covers template setup, data checks, proofing and scheduled print windows, so clients know exactly how their variable data printing will run each week. With Kyocera’s TASKalfa Pro 15000c production inkjet in the mix, you can standardise those steps and commit to reliable release cycles thanks to a device designed for round-the-clock operation and exceptional uptime—ideal when commercial printing services hinge on predictability.

Here, inkjet printers excel: steady quality, media flexibility and high uptime turn variable data into a routine, margin-friendly part of commercial printing rather than a high-friction exception. The TASKalfa Pro 15000c delivers single-pass, full-colour VDP that suits direct mail and transpromotional, and it supports a variety of media types.

Versioned publishing for books and manuals

Education providers, franchises, and niche publishers increasingly want small, frequent drops of

manuals, workbooks, and catalogues—exactly the kind of commercial printing services that benefit from version control and predictable costs.

Package versioned publishing with per-unit pricing, seasonal calendars, and a simple change-log process so only deltas need approval. Inkjet printers help you keep this tight: short warm-up, minimal waste, and fast switching between versions make it realistic to replenish stock in precise, low quantities. That plays directly into the broader trend of digital print growth across the decade, where more titles move to short-run, on-demand production.

Real-world context from Kyocera’s insights shows how production inkjet can streamline manuals and booklets, reducing handling and improving consistency – useful proof points when you productise this part of your printing services.

TASKalfa Pro 15000c: how inkjet commercial printing shines

The TASKalfa Pro 15000c gives an accessible entry to production inkjet for direct mail and exactly the areas where personalisation and frequent versioning shine. But operators say it best.

“If you compare it to toner, uptime is more than 90% versus 60%,” says Gertjan Kleinbloesem, Operational Director at Verloop Drukkerij, a commercial print operator based in Alblasserdam, Netherlands. For them, the TASKalfa Pro 15000c became a modern-day game changer:

“The TASKalfa Pro 15000c is ideal for commercial businesses that demand the best in terms of inkjet output, print quality, and energy efficiency,” concludes Kleinbloesem.

For those who work in the transactional and transpromotional spaces as well as direct mail, books, catalogues, it is a promise for strong return on investment.