For many print professionals, the saturated toner-based technology market offers little room for new business growth. Inkjet, whose benefits extend well beyond cost savings, represents an attractive alternative for a strong return on investment.
A key determinant of organisational success in the digital age is adaptability. Businesses that have the capacities in place to roll with the punches and quickly adapt to changing customer needs and volatile markets will be those that thrive.
In recent years, the commercial printing space has witnessed major disruption with rising costs and the acceleration of digital processes in areas such as billing and advertising. Paper volumes are falling, but with the likes of Kyocera’s TASKalfa Pro 15000C, print providers have realised the value of inkjet printers that allow them to strike the perfect balance between quality and quantity.
Casting the spotlight on Kyocera’s debut inkjet production printer, here we examine five reasons why inkjet technology should be top of mind for all print professionals looking to increase their competitiveness in the market.
The cost of inkjet: With a very competitive price point, Kyocera’s TASKalfa Pro 15000C illustrates that the right inkjet device can be an economical solution for transactional, trans-promotional, and direct-mail applications. With the right print volume, inkjet can offer an extremely attractive cost per page and reduced overall total cost of ownership (TCO). Moreover, Kyocera’s affordable sheet-fed inkjet device also brings to the table extremely low energy consumption, thus reducing overheads and the user’s carbon footprint for more sustainable operations.
Inkjet means high output quality: Using Kyocera’s own industry-leading printhead technology, the TASKalfa Pro 15000C achieves stunning quality with high resolution for outstanding colour reproduction, sharp fine lines and text, and smooth gradients. Kyocera’s proprietary aqueous pigment ink provides colour consistency, without the need to mix toners or adjust temperatures, as is the way with toner printers. Top-quality inkjet enables print providers to deliver vibrant and attractive brochures, posters, booklets, financial statements, and letters.
Media flexibility: A rapidly changing marketplace means print providers need to be sharp on their feet. Being locked into single-function devices can be expensive both in terms of outsourcing costs, but also lost business. Kyocera’s inkjet device, meanwhile, offers outstanding versatility across paper between 56-360 grams without any speed loss. Kyocera’s innovative printhead and ink technologies provide the media flexibility and quality needed to compete. Attractive variable data packages make it a great fit for both the transactional and trans-promotional markets, with the ability to jump quickly and seamlessly between job types, freeing up valuable time to take on more business. The TASKalfa Pro 15000C is also the perfect fit for print providers handling jobs which require personalisation on a large scale. Very often, small things such as being able to add signatures in varying colours onto a letter or invitation can make all the difference when it comes to winning new business.
Finishing options: There is little point in being able to produce top-quality output if you’re unable to deliver a professional product to your customers – this is where Kyocera’s inkjet device comes into its own. With a dual paper path for instant air drying (as opposed to heat), output is ready to go straight to finishing. Here users have at their disposal a high-capacity stacker and removable cart, as well as features such as hole punching, booklet maker, and staple functions. These integrated inline finishing options extend business flexibility and allow print providers to pursue new avenues for business growth.
Maximum uptime: Downtime is every print provider’s worst nightmare: it disrupts workflows, drains productivity, impacts deadlines, and costs money. The TASKalfa Pro 15000C has been designed with minimal downtime and maintenance at its heart. With vacuum-fed (rather than friction feed) paper trays, this reliable inkjet’s design
incorporates a limited number of moving parts. Service visits are quick with only ink cartridges, cleaning liquid, and waste ink tanks needing to be replaced.
Print service providers moving from toner to inkjet are opening doors to new business opportunities. And with seamless integration into workflows, even those with existing spaces continuous feed systems already in place, cutsheet inkjet production printers like Kyocera’s TASKalfa Pro 15000C represent a real opportunity to create new business growth.